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Press for 2010 - MADE THE DIFFERENCE
Evening Echo Review of Event May 12th - A fantastic Review of a Participants View on the Sportif. Fantastic Read and we believe so many riders will be nodding their heads whilst reading with the familiarity of the descriptions so elegantly exlained by Diarmuid O Donovan, the author.
IrishCycling.com Tour De Cure Report Online Published Here. Click to Read
Check out Photos from our OFFICIAL PHOTOGRAPHER, Ciaran Fallon here - http://www.irishcyclingphotos.com/tdc . All photos can be purhased if you contact us.
East Cork Journal, Cork's Evening Echo, The Irish Examiner, IrishCycling.com, IrishCyclingPhotos.com All covered the event. Thanks Guys.
UNOVELO News. The Bike that Stephen rides, the 56cm Unovelo SLS1017 with FSA Wheels and SRAM Force GrpSet will be raffled off next week between those sportif riders who raise 150euro. Bike would retail at 3,000euro.
UNOVELO Launches in Ireland at the Tour De Cure weekend. Unovelo have provided us with a bike with their top of the range carbon frame for Stephen on the day to use and for others to view and take for a test ride afterwards. There are discussions ongoing that we may be able to auction this top of the range 56cm machine off during the evening at the Dinner Banquet. See Unovelo's Site Now or Contact Aidan Crowley on 086 6055523 for list of Stockists within Ireland for you to order yours.
Line Up for the Dinner Banquet on Friday Evening which has Tickets at 55euro. Stephen Roche (we all know who he is) along with Laurence Roche his brother (former Tour De France, Giro D'Italia and Vuelta D'Espana Professional Rider), Donal Og Cusack (GAA Legend at this stage and writer of the Best Selling Sports Book 2009), Lisa Cummins (only Irish Lady to swim the Channel and back in one swoop and one of a few in the world to have done so), John Kelly (Munster Legend 140 caps and former Irish International 40 caps and scorer of "that try" that wasnt given). An Auction will be held during the night. 7.30pm-11.30pm.
April 14th IrishCycling.com - Irelands most popular Cycling Website with online banner campaigns and an editorial on the Sportif is proving superb and our site statistics show great referrals coming from IrishCycling. See it Here
March 31st 4FM Radio Station - Stephen interviewed on David Harveys Lunch Time Show.
March 31st Irish Independent Coverage - Click Here to see article.
March 31st Corks Evening Echo Coverage - Click Here to see article.
March 31st The Star Coverage - Click Here to see article.
March 31st Irish Examiner Coverage - Click Here to see article.
March 30th RedFM Radio Station Red@Work - Stephen in Studio on Cork's Red FM with Dave McCardle and the team at Red@Work
March 13 Corks Evening Echo Coverage - Click Here to see article.
Event PR Launch March 30th - Radisson Blu Hotel, Little Island, Cork. 1pm - 2.30pm. Pictures for Papers first followed by interviews for any Press. Room Booked. Stephen also on 'Corks Red FM' between 11am-12pm with Dave McCardle.
CycloSport.org Europes leading Sportif Cycling Website - recommends our Sportif to all their members, Here and adds us to their website members newsletter which thousands receive each week across Europe.
Corks Red FM Corks Number 1 Music Station - are coming again to the event with their Red Patrollers Here.
Lance Armstrong - Tweets this Event on his Twitter Page, See it Here. You may have to scroll down, as he tweets several times a day to 2.5 million followers - yes 2.5 million. WOW!
March 13th Saturday, Evening Herald - Read it Here
Event Advertised now on Irelands most popular Cycling Website with online banner campaigns and an editorial on the Sportif. See it Here
Press Announcement - Launch Week of March 22nd next in Cork at the Radisson Blu Hotel, interview in am at Corks RedFM.
March: Kelloggs come on board as our breakfast suppliers if any riders want a bite to eat at Sign On.
February: MyHome.ie come on board as Event Title Sponsors.
January: Corks Sports Partnership come board as main sponsors of the Event.
January: Johnson & Johnson group family of companies come on board as main of the Event.
What the Press said in 2009 in National Media
Irelands No 1 Published Mens Magazine RSVP Man met Stephen and interviewed him when he was in Dublin in April on TV3. Click to see cover for June 09 Edition Here
Some Event Images on IrishCycling.com now on now May 12th 2009. Click Here
Evening Echo Newspaper Monday May 11th 2009, Press Coverage. Check Here
Corks RedFM interviewing Stephen Roche for its news bulletins to go out Thurs and Fri May 7th & 8th 2009
Corks RedFM interviewing Stephen Roche for its 'Sporting Legends' Radio Program to be broadcast over next few weeks. When we know more we will post it.
April 20th 09 Monday, Stephen interviewed on 4FM, Irelands Newest radio station has stephen via a telephone interview on the Garret O Callaghan morning show.
April 17th 09 Friday, National Press Coverage, after yesterdays final PR efforts, the Irish Independent, the Irish Examiner, the Sun, the Irish Daily Mirror, the Star and the Irish Daily Mail all ran photographs and editorial.
April 16th 09 Thursday, PhotoShoot & Interviews, at the 'Irish Cancers Societys' Head Office on No 43 Northumberland Road, Dublin 4. Stephen met 6 papers. Check out the Launches Pictures on our new Gallery Page here.
April 16th 09 Thursday, TV3 Breakfast AM , Stephen was interviewed on Irelands Number 1 Breakfast show about the event, his charitable activity and life at present. It went very well.
March 29th 09 Sunday, Corks RedFM , becomes official Event Radio Station, Click Here to tune in but their 'Red Patrollers' will be present on the day to lend their support and the event will be advertised on the 'Red Diary' in the days leading up to the event.
March 28th 09 Saturday, www.irishcycling.com , Editorial Advertisment Launches Here
March 19th 09 Thursday, www.irishcycling.com , Irelands No.1 CyclingNews Website: Banner Advert for Event Campaign Begins - See Creatives Here
March 7th 09 Saturday, Evening Herald - Read it Here
March 6th 09 Friday, Evening Echo - Read it Here
